1. To Promote Youth Reading: With a series of kid-friendly, nightmare-free mysteries for elementary-age students.
2.To Promote Cultural Literacy and Reading Proficiency: With a free, 5-day-a-week newsletter for kids: The Daily Ryder.
3. To Foster Inclusivity: With main characters who are never identified by race or ethnicity, thus allowing children of all backgrounds to imagine themselves as part of the story.
4: To Create Books That Are “Safe” for Children of All Backgrounds and Temperaments: Ensuring that no characters in physical danger; that there are no spooky supernatural elements (such as ghosts, wizards, or zombies); and that there is no use of major trauma — such as the loss of a parent — to manufacture suspense.